European alternatives

European alternatives to Google Analytics

2 European and sovereignty-friendly options that can replace Google Analytics — chosen for parent-company jurisdiction and EU/UK data residency, not just features.

Matomo

Analytics

EU

GDPR-native web analytics — a drop-in Google Analytics replacement.

Alternative to

Google Analytics

Web analyticsSelf-host
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Plausible

Analytics

EE

Lightweight, cookie-free, privacy-first analytics from Estonia.

Alternative to

Google Analytics

Web analyticsCookieless
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Listings describe governance and geography (parent-company jurisdiction) — not a verdict on Google Analytics or any provider. Real-world sovereignty also depends on hosting region and sub-processors, which vary by deployment and should be verified. Browse the full directory.

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